MWC is collaborating with ShowSpan to increase the presence of Michigan wine at this iconic event. ShowSpan is offering exclusive offers to MWC members interested in exhibiting at the festival. Those exclusive offerings include:
MWC will be present at the festival hosting the Taste Michigan Governor's Cup Showcase booth where we will be pouring winning wines from the competition. Additionally, we will also be hosting the official Taste Michigan Governor's Cup Award Ceremony where the Governor's Cup trophy will be transferred from Verterra to Cherry Creek Cellars. We are encouraging all members who are available to attend the ceremony and exhibit at the festival. Please consider sharing a booth to maximize value!
There will also be an opportunity to pour for retail and restaurant buyers of the Grand Rapids area during the industry event on Friday November 21st from 1pm-3pm. We are encouraging all participating wineries to be prepared to attend this portion of the festival and come prepared with wholesale materials. This is a great opportunity to create connections with influential buyers in a valuable market of the state. MWC is looking forward to crafting a unified front for Michigan wine through this event to make an impact to this audience prior to exhibiting to the general public attendees. CLICK HERE TO LEARN MORE ABOUT THIS EVENT!
Reach out to Dawn Baker at Showspan with any additional questions.
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Michigan Wine Collaborative is a 501(c)6 non-profit organization located in the United States of America.
PO BOX 4243, Traverse City, MI 49685
